Persuasion works best when you help others convince themselves. Really good salespeople know how to persuade their prospects. But they don’t do it by pushing them harder. Instead, they push away the hard issues — the barriers that keep others from taking action. You don’t need to be manipulative to win people over. All it takes is a better understanding of how people make decisions. Persuasion is part art, part smarts. Stick with these principles of persuasion, and you’ll end up getting more of what you want by giving others more of… Read More